Hi, I'm UX Designer crafting intuitivedigital experiences.

I design user-centered products that are simple, accessible and delightful to use.

Available for Projects

Experience

Apr 2026 - PresentProduct Designer

Sep 2025 - PresentDesign Consultant

May 2022 - Feb 2026Product Designer

Currently designing

AllyMatterB2B compliance SaaS platform for creating, approving and tracking internal policies.

allymatter.com

Open to

Remote worldwideContract engagementsConsulting & design partnerships

Based in

Hyderabad, IndiaWorking across India, UK, UAE & Australia

What clients say

“I’d gladly work with Arifa again and recommend her to anyone who needs a designer who’s fast, reliable, and genuinely good at translating a story into strong visuals.”

Vaibhav GuptaFounder & CEO, ChefKart

“Arifa is someone you can rely on, she is always upgrading in terms of technology as well as creativity.”

Souvik GhoshEngineering Lead

Let's connect

Usually reply within a day

Latest writing

Vibe Coding Can Rebuild Your SaaS in a Weekend. It Can’t Rebuild the Proof.Read on Medium →

My Work

View all projects

Skills & Tools

FigmaAdobe XDPhotoshopIllustratorNotionMiroPrincipleFramerWebflowWordPress

My Design Approach

01. DiscoverUnderstanding users, business goals and core problems.

02. DefineResearch, analyze and define the right problem to solve.

03. DesignWireframes, UI exploration and prototyping.

04. DeliverCollaborate with developers and ensure quality.

Experience

Apr 2026 - PresentProduct DesignerAllyMatter · FreelanceDelaware, United States · Remote

Product design and user experience (UX).

Sep 2025 - PresentDesign ConsultantPexelhive Studio · Self-employedHyderabad, Telangana, India · Remote

Design and product partner to founders and growing businesses, leading UX/UI, brand, and conversion-focused web and product design.

May 2022 - Feb 2026Product DesignerPlutoEdu · FreelanceSaudi Arabia · Remote

Led end-to-end UX for a university admissions and faculty hiring platform: dashboards, onboarding flows, and cross-functional usability work.

May 2022 - Apr 2025Head of Web Development | UX LeadVanmates · ContractVancouver, British Columbia, Canada · Remote

Owned the full lifecycle of Vanmates' digital experience: user flows for every page and service, WordPress front-end delivery, and usability testing.

Apr 2020 - May 2022UX DesignerVanmates · ContractVancouver, British Columbia, Canada · Remote

User research, usability testing, wireframes and prototypes across the Vanmates website and digital platforms.

Feb 2019 - Jan 2020User Interface DesignerInspirations Communication and Services · Full-timeGreater Kolkata Area · On-site

Built brand-aligned interfaces alongside design and development, moving from a UI-led to a UX-led approach through user feedback.

Jun 2018 - Sep 2018Creative InternAspectall Technologies · Full-timeGreater Kolkata Area

Graphic art, illustration, logo design and print collateral across a range of client projects.

Education

Jan 2025 - Jan 2026Diploma in Design, UI/UX DesignAND Academy

Grade 4/5 · User Experience (UX), Design Thinking and 9 more skills.

Bachelor's degree, PsychologyIndira Gandhi National Open University

Consumer Psychology, Design Thinking and 1 more skill.

Licenses & Certifications

Issued Nov 2024Google UX Design SpecializationGoogleCredential ID OE73V3JGJPIB

Issued May 2022Certificate in Motion Design & AnimationIMAGIC

Issued Jan 2017Certificate in Advance Website Design and DevelopmentAcademy of Web Technologies & Information Management

What are you building?

I read every one and reply within a day.

Or just talk. 30 minutes, this week.